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Accountancy Practice – Merger

The Problem

A Cork based accountancy practice wanted to develop their business in Dublin.

 

Marketing Strategy and Solution

Merger

We identified a Dublin based accountancy practice whose partners were nearing retirement age. We then successfully brokered a merger of the two firms creating a new national accountancy practice in Ireland.

Client Research

To identify client satisfaction levels and new opportunities we interviewed all of the Dublin firm’s clients. This showed a high level of satisfaction but also identified significant growth opportunities.

Recruitment

Having successfully completed the merger we identified and recruited a new manager for the Dublin practice. (Recruitment is not our core business but it shows that we will go the extra mile for our clients).

Web Site

The look and feel of the firm needed to be updated so we redesigned their brand and their web site to give the firm a fresh modern look.

PR

Finally we liaised with the Irish media to build a profile for the new firm in the financial world.