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Category: Digital Marketing

  • Professional Services Marketing Strategy

    13 December 2013

    When I started my marketing career it seemed that no matter where I worked my boss had always been trained…

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  • New Business Logic

    08 March 2013

    Lawyers and accountants are famous for their powers of logic. So here’s an interesting logical sequence that is based on…

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  • Wisdom Of Friends

    22 June 2012

    I attended a presentation from Facebook yesterday. As a mainstream marketing tool, Facebook’s case for Professional Services Marketing is still unproven but some of the points might be of …

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  • Dialing Social Media

    23 February 2012

    The whole topic of Social Media is both topical and important for Professional Service firms. I’ve been trying to get my head…

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  • Digital Marketing Training

    25 November 2009

    In the last 6 months I have completed four digital marketing courses. The Marketing Institute runs a very good two…

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