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Category: Professional Service Marketing

  • Professional Services Marketing Strategy

    13 December 2013

    When I started my marketing career it seemed that no matter where I worked my boss had always been trained…

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  • When is Marketing Marketing ?

    02 December 2013

    No this isn’t a typo. Its just that sometimes people don’t understand what effective Professional Services marketing is all about……..

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  • Morpheus and the Frogs

    01 October 2013

    Fourteen frogs were sitting on a log in the middle of a pond. Three of the frogs decided to jump…

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  • New Business Logic

    08 March 2013

    Lawyers and accountants are famous for their powers of logic. So here’s an interesting logical sequence that is based on…

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  • Hunting For Elephants

    07 November 2012

    What will your fee income be in five years time based on current assumptions? Take out a pen and paper…

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  • Will Power

    07 November 2012

    Following on from my last article about networking I recently attended a networking workshop for accountants and lawyers. The workshop…

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  • Thinking about Networking

    25 September 2012

    Is networking an important source of new business for your firm? If so what is your networking strategy? If you…

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  • Wisdom Of Friends

    22 June 2012

    I attended a presentation from Facebook yesterday. As a mainstream marketing tool, Facebook’s case for Professional Services Marketing is still unproven but some of the points might be of …

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  • PM Forum 2012

    19 June 2012

    The details of the Professional Services Marketing conference are outlined below: LinkedIn Groups Group: PM Forum Subject: We need to…

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  • Storyselling

    25 April 2012

    I attended a networking group last Friday at the ungodly hour of 7am. Every week one person gets up and presents his…

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  • Dialing Social Media

    23 February 2012

    The whole topic of Social Media is both topical and important for Professional Service firms. I’ve been trying to get my head…

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  • Brand = Core Values

    02 February 2012

    I attended an excellent talk yesterday on the subject of branding given by Martin Crotty of BFK who are a branding company….

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  • Culture ate strategy for breakfast

    09 December 2011

    I attended the Deloitte CEO conference last Thursday. The speakers were a star studded cast including Denis O’Brien and Stan…

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  • Snared at Ouzos!

    21 November 2011

    A little while ago I wrote an article about how to capture word of mouth referrals – Professional service firms…

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  • New Business 2012

    16 November 2011

    Christmas is coming so its time to start thinking about business development plans and budgets for 2012. Easier said than done…

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  • Tendering gets emotional

    12 September 2011

    For many professional service firms tendering has become a critical source of new business. The attraction is obvious – a ready…

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  • Professional service firms need rabbits?

    22 July 2011

    Professional services marketing is a bit different to brand marketing. One important difference is “word of mouth” referrals. These come…

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