In the last 6 months I have completed four digital marketing courses. The Marketing Institute runs a very good two day session that covers the world of eMarketing which is run by Paul Smith. Paul has wrtten several books on marketing and his course eMarketing Strategy and Tactics provided a great overview of Digital Marketing. You can see his work at http://www.prsmith.org.
The biggest thing that I took away from the course was the vastness of this subject and the near impossibility for any one person to be expert in all aspects of eMarketing. But overall this was a great place to start.
The second course was a week long intensive course run by the newly formed Digital Marketing Institute .The course covered the same material as the Marketing Institute course but in greater detail. The course format was also different with industry experts taking half day slots for each subject. Speakers included Ian Dobson of Web Kitchen, Krishna De, Shenda Loughnane of ICAN and Martin Murray of Interactive Return fame.Topics covered included online startegy, site design, SEO, PPC, Google Analytics, and on-line PR.
My third course “Social Networking for non profit organisations” was a an excellent session run by Nathalie McDermott from On Road Media. She showed how social networks can be created at very little cost and with only a basic understanding of online marketing. Ning.com is a free on-line social newtworking tool that you should check out if you are interested.
Finally I attented a wordpress course which I attended this morning with a view to updating my own website. One of the keys to search engine optomisation is to regularly update your site with relevant content. My own site is blog based with my blog imbedded in the site. My intention is to update the blog with relevant marketing information, thoughts and ideas as they occur to me.